HONOLULU — Market City Shopping Center is inviting the community to attend the festivities at its annual Chinese New Year celebration on Saturday, Feb. 8 at 10 a.m. in the lower parking lot facing Kaimuki Avenue. The event will feature taiko drummers, lion dancers, firecrackers and more.
This year, Market City is also holding a social media contest as it invites fans to follow its newly launched Instagram profile at @MarketCityHI. People can post photos that best symbolize what Chinese New Year means to them or how they celebrate this popular cultural holiday. Photos should tag @MarketCityHI and use the hashtag #CNY2014.
The three photos with the most likes by noon on Friday, Feb. 7 will be the winners. (Only one photo per winner, though people are encouraged to post as many photos as they wish.) Winners will then get to randomly pick from three red envelopes (known as li see) filled with different amounts of cash — two will have $18 in it and one will contain $88. In Chinese culture, the number 8 is considered lucky because its name sounds similar to the word that means “prosper.” Winners will be notified by Market City on how to claim their prize.
“Chinese New Year holds special meaning for us at Market City Shopping Center,” said Tim Fong, vice president of the 66-year-old, family-owned center. “Our festivities always bring out hundreds in the community, but this year we wanted to invite our social media community to celebrate with us as well. We look forward to seeing the vibrant photo images of what Chinese New Year means to people as we know many enjoy sharing their experiences on Instagram.”
Chinese New Year this year falls on Friday, January 31. It is the Year of the Horse.