Contact: Brook Gramann | 728-0115

Kailua, Hawaii – June 30, 2011 – With the 4th of July holiday right around the corner, Save Kailua Fireworks is still doing last minute fundraising to help defray the costs of the fireworks display, road signage and equipment costs and fees for special duty officers for the day.

The show will go on thanks to local businesses and residents so far who have contributed. “The fundraising this year has been very slow but we’re hoping that this last week will bring in a much needed $20,000 plus to cover all expenses for the event,” says Brook Gramann, event coordinator.

The amount raised through Sunday, July 3rd will determine the length and intensity of the actual fireworks show which last year lasted almost 20 minutes (shows in the past varied from 8 to 15 minutes). “This is the only area where we have some flexibility, explains Gramann. “The expenses for road equipment, signage, off duty officers and other items are fixed costs we have to cover.”

The Independence Day Fireworks show is community funded and has been a tradition in Kailua for more than 60 years.

Three years ago the Chamber of Commerce chose to focus on the parade only and elected to “drop” the fireworks show. It was picked up by a volunteer group who has since then consistently raised the money and managed operations and logistics to put the show on.

“We’ve been able to keep this Kailua tradition alive through a lot of hard work and community support but without a sustaining sponsor it may be difficult to keep this going after this year,” says Gramann. “We’d hoped that all of our larger businesses would have come together to cosponsor 4th of July Fireworks in Kailua and make it an annual commitment and this hasn’t happened.

“We are grateful to those large businesses who have come forward with significant contributions including Castle Medical Center, Sunetric, All Pool and Spa, Foodland and Kalapawai Market and Cafe.”

*Members of the community and Kailua’s representatives, all who have been helpful to fundraising and logistical efforts for this event, will do a final Mahalo and call for donations at the triangle at the main Kailua intersection, entrance to Kailua from 11:30 am to 1 pm.

Individuals and companies can still donate or purchase a Kailua Fireworks Coupon Book. Donations can be made online at http://www.kailuafireworks.com.

Checks should be made out to SBH

and mailed to:

Kailua Fireworks
600 Kailua Road, No. 119
Kailua, Hawaii 96734

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Prior to forming The Brand Strategy Group with partner Gloria Garvey in 1990, Gramann was Account Supervisor, Vice President at Milici Valenti. Gramann focuses on the brand as the integrator of business strategies, including digital marketing and new media. She’s gone back to school, learning from the ground up about Social Media and how to maximize brands using the web. Gramann understands the importance of defining your brand and embodying it online- defining the voice, persona and character of your brand before launching any of the new media tools online. Gramann is a graduate of UH Manoa, and a winner of the prestigious Pinnacle Award from DDB Needham, the worldwide advertising agency. Gramann is a Paul Harris Fellow, and has a Wade and Harue McVay Fellowship. Website: www.thebrandstrategygroup.com