by Carleen MacKay ::  Angelica Lewis :: Fabian Lewis :: Rob Kinslow

In our April 5th post, we introduced you to the new world of work and that of “Freelancers,” people who work on behalf of organizations when and where they are needed.

pexels-photoBy 2020, according to a raft of experts, 40%+ of American workers will be “freelancers” in all sectors of the economy. Other experts predict the number may be as high as 50% by 2020.

Situation: This is the story of a real-life person. Our freelancer is someone who migrated from a dozen years of full-time work where he had been designated the “Employee of the Year” to being laid-off and forced to taste the painful and “Unexpected Freedom” of freelancing.outsource-1345109_1280

Goal: Although he submitted resumes for numerous full-time editorial and corporate communications positions, the response rate was low to non-existent. He was further encouraged to pursue freelancing by the lack of interest among prospective new employers, who tended to view his extensive experience and knowledge, not as an asset but as a negative option. Especially, when considered against hiring recent college graduates for a fraction of the salary, our story-teller felt he wanted or his experience deserved. He discovered the world of hiring in the new decade is not about experience and capabilities, but about casting ones portfolio within the needs of prospective clients. He learned to explore and market for this new business of freelancing.

Actions: He undertook face-to-face networking activities, while simultaneously expanding his LinkedIn profile and building a network of 500+ contacts. He accepted freelance opportunities that did not pay well, simply in order to gain experience and begin building a resume of work samples. As time went by, he became adept at turning in quality work on tight deadlines, which drew the attention of new clients. Soon he landed two or three “anchor clients,” giving him a solid foundation of steady work at a respectable wage which, in turn, led to several large-scale web content projects. By the end of his first year as a freelancer, entrepreneur-696966_1920he began to reap the benefit of client recommendations and word-of-mouth referrals.

Consequences: Our freelancer is now established in a successful freelance business. Not only does he have the comfort of working from home, his daily schedule allows time to play tennis and swim laps at his neighborhood club. He is no longer dependent upon a single company for his earnings, but instead works regularly for a wide range of clients – most of whom he has never met in person and with whom he stays in contact via various online modes of communications.

Lesson: Our freelancer learned the value of persistence by making strong use of online platforms and staying in touch with prospective clients. She has become adept at establishing his brand, at creating sales documents, at maximizing his profile on LinkedIn as well as at leveraging various social connections online as well as in person. He learned to set boundaries to client requests for uncompensated hours in order to prove his worth. Eagerness to work should not be over-used to extract uncompensated commitments or outcomes.

Credible experts predict that the workplace may be dominated by Freelancers in the next decade. Here’s a snippet, summarizing these predictions, from Thomas Frey (

“Virtually any company that cannot find ways to do things more efficiently and reduce costs will not survive. Business colonies are an organic process of matching labor to projects for the exact duration of the contract.  No more, no less.”                                                                                                                        

Do you want to learn how to Freelance? Ask us for help!

Look us up on LinkedIn:  Carleen MacKay ::  Angelica Lewis :: Fabian Lewis :: Rob Kinslow

Would you like to learn about another way to work in the 21st century?

Look for our next post…




Previous articleFundamentals of Accounting
Next articleYou Can Beat Addiction
After 22-y of self-funding social improvement projects, I can say that if the wealth holders in our society would spend 40-60% of their income on social improvement projects, these islands would be a much nicer place. Whether it is decreasing entropy, building community resilience, giving voice-to-the-voiceless, or making visible-the-invisible, my teams envision, innovate, and demonstrate community improvements, through inspiration, education, lean action and community synergy, using both local and global campaigns, focused in the areas of conservation, agriculture, and energy innovation. For several years I served on the Umematsu and Yasu Watada Lectures on Peace, Social Justice and the Environment, bringing voices like Frances Moore Lappe, David Korten, Richard Heinberg, Helena Norberg Hodge and Dr. Steven Schneider to Honolulu. I've been a participant and social philanthropist in the fabric of the islands, via for-benefit, for-profit and faith networks. Worked my way to a masters degree with distinction in Sustainable Development Leadership from Hawaii Pacific University. Change agent, strategic sustainability advisor, and inspirational public speaker, I've spoke to audiences across Hawaii's business, government, and educational sectors. Mixing a friendly approach, a professional curiosity, and downbeat humor, in my presentations, shift happens. At, I writes about science, climate change, spirituality, and systems, and how these scale to social improvement.