Give Me Some Sugar! With Tuition on the Rise, University of Hawaii Students are Turning to Sugar Daddies to Cover the Cost

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BY MALIA ZIMMERMAN – With tuition at the University of Hawaii rising 141 percent over the last 11 years, female students have found an unconventional method to cover the cost of education that can now cost nearly $10,000 a year for an undergraduate degree. They are signing up in record numbers with, a dating web site that openly boasts it will find them their perfect “Sugar Daddy.”

These “attractive, intelligent, ambitious and goal oriented” women receive an average of $3,000 a month from their Sugar Daddy toward books, fees, tuition and living expenses. In exchange, they have a “mutually beneficial relationship” and spend time with their Sugar Daddy on dates.


In 2012, some 105 female students from the state university requested a Sugar Daddy from, the world’s largest Sugar Daddy dating website – that is up 72 women from the year prior.

The 218 percent growth landed the University of Hawaii in the number 31 spot of the “Fastest Growing Sugar Baby Schools of 2012”, according to Spokeswoman Angela Jacob Bermudo.

The Pew Research Center reports one out of five households are in debt due to student loans; Bloomberg BusinessWeek estimates the average cost of each student loan at approximately $25,250.

Tuition increases across the country are driving the student membership, according to founder Brandon Wade.  In 2011, college students made up 40 percent of the website’s total population, but after a 58 percent increase in co-ed signups in 2012, the total rose to to 44 percent. While Hawaii has seen a remarkable spike in female students seeking Sugar Daddies, other states have seen an even bigger boost. The top 20 Universities include:

  • 1. Georgia State University – 292 (#11 in 2011)
  • 2. New York University – 285 (#1 in 2011)
  • 3. Temple University – 268 (#5 in 2011)
  • 4. University of Central Florida – 221 (#14 in 2011)
  • 5. University of Southern Florida – 212 (#7 in 2011)
  • 6. Arizona State University – 204 (#8 in 2011)
  • 7. Florida International University – 187
  • 8. University of Georgia – 148 (#2 in 2011)
  • 9. Indiana University – 123 (#17 in 2011)
  • 10. Texas State – 131
  • 11. Kent State University – 128 (#15 in 2011)
  • 12. Penn State – 121 (#13 in 2011)
  • 13. University of North Texas – 112
  • 14. Florida State University – 111
  • 15.Tulane University – 109 (#4 in 2011)
  • 16. Michigan State University – 108 (#9 in 2011)
  • 17. University of Ohio – 103
  • 18. Columbia University – 100
  • 19. University of Alabama – 96
  • 20. University of California Los Angeles – 91

Wade, a dating expert, founded the web site on his belief that “successful relationships are formed out of two people being brutally honest with each other – about who they are, what they want and what they can offer,” and now has more than 2 million members – a total of 3,881 members in Hawaii. The web site does not just match women up with Sugar Daddies – its service also matches males with Sugar Mommies.

“Unfortunately, most regular relationships aren’t mutually beneficial in nature. If you are in a relationship where you feel used, or taken advantage of, you are most likely in a one-sided relationship where you are giving more than you are receiving,” Bermudo said. “An Arrangement is short for ‘Mutually Beneficial Relationship’ between two people. At Seeking Arrangement, we believe that successful relationships are all ‘Mutually Beneficial Relationships’ in that they are two way street, i.e., two people giving as much as they take from each other.”

Bermudo said no matter if the members are seeking love, companionship, friendship or some financial help, either in the short-term or long-term, they can find the “perfect match.”

There are critics who compare the partnership to the world’s oldest profession, but Bermudo maintains that is not the case.

“It is against’s user terms and agreement to exchange or solicit sex for money. When a Sugar Baby decides to become intimate with their Sugar Daddy or Mommy, it is exactly like a regular relationship. After some time, if they find a connection with someone, then some Sugar Babies decide to become intimate with their counterparts. Prostitution and escort services are NOT allowed on These are very different from the chemistry based relationships Sugar Babies/ Daddies have on Prostitution is black and white: Sex for money,” she said.

University of Hawaii officials have been grilled in recent months by state Senators who believe the administration has unnecessarily increased the cost of tuition by adding new unnecessary high salaried positions in the administration and also being careless with student tuition funds.

The University administration had no comment on the University of Hawaii’s placement in the “Fastest Growing Sugar Baby Schools of 2012” report.

But Wade defends the practice: “While some may argue that these women are just using men for their own personal gain, I believe that they are proactive in pursuing a higher education.”





  1. Bad news for the barmaids on Kona streets, as old men really will get money's worth w/UH students.
    BLAME is solely on MRC greenwood as her latest expense to D.C. excerpt. below. Greenwood Goes to Washington During Inauguration to Lobby for Presidential CenterGreenwood's travel is sponsored by the University, but spokesperson Lynne Waters said the cost cannot be made public until Greenwood completes a travel report."

    Parents of co-eds, call Gov. Abercrombie 586-0034 to ask mrc to leave HI.

  2. No different than a boy friend paying for his girl friend's tuition. Why not set up a heterosexual civil union for the added benefits? Auwe!!

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