Governor’s Office Miscommunicates On New Communications Director

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Jim Boersema (Unity House Inc.)

Communications haven’t been a strong point for Gov. Neil Abercrombie to date and now his office has misspelled the name of the new communications director, Jim Boersema.

From the governor’s official website:



  • Jim BoersmaDirector of Communications


It’s a tricky name to spell, but Boersema has been around town and around the Capitol for years. He was handling communications for Senate President Shan Tsutsui before Abercrombie picked him last week to replace the suddenly-departed Josh Levinson.

No replacement has been named for the also-resigned deputy communications director Laurie Au.

Boersema is a public relations professional who also serves as chairman of the board of the nonprofit labor organization Unity House, Inc.

He’s also part owner of the Zanzabar nightclub in Waikiki and has helped lobby in the past for legalization of casino gambling in Hawaii.