HTA to Issue RFP for Leisure Tourism Destination Representation Services

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Photo: Emily Metcalf

REPORT FROM THE HAWAII TOURISM AUTHORITY —The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, will release a written fixed price request for proposals (RFP) from qualified applicants to provide Europe Leisure Tourism Destination Representation Services (Solicitation No.: HTA-RFP-12-05 (RFP)) that drive incremental visitation and revenue for Hawai‘i from its Europe leisure major market area (U.K., Germany, Italy, France and Switzerland).

The RFP includes the following:

  • Development and deployment of an annual tourism marketing plan that will increase leisure travelers and visitor expenditures for the Hawaiian Islands;
  • Integration of activities with the travel trade (retail and wholesale) through multi-faceted, traditional and non-traditional means; and
  • Development and facilitation of partnerships or other relationships with Hawai‘i’s visitor industry.

The offer determined to be the most advantageous to the HTA will be selected, taking into consideration multiple factors, including applicant qualifications, the merits of the proposed services, and price, in accordance with the RFP evaluation criteria.

The desired date to award a contract under this RFP is Aug. 1, 2012. The period of performance under the new contract runs from Aug. 1, 2012 through Dec. 31, 2014, with optional renewals for three (3) one-year periods.

The written proposals are due no later than June 18, 2012 at 4:30 p.m., HAST (Hawai‘i-Aleutian Standard Time) and in the manner described in the RFP.

Beginning Monday, May 14, 2012, the RFP is available at the HTA office located at the Hawai‘i Convention Center, First Level, 1801 Kalākaua Avenue, Honolulu, Hawai‘i 96815 during normal business hours, or can be downloaded at (click the link to “Request for Proposals”).  Inquiries regarding this RFP shall be directed to the HTA Procurement Officer, Winfred Pong, at: (808) 973-2255, or e-mail:

Established in 1998, the Hawai‘i Tourism Authority, the state’s tourism agency, is responsible for strategically managing tourism to optimize benefits for Hawai‘i that integrates the interest of visitors, the community and visitor industry. Tourism is our state’s leading economic driver and largest employer and the HTA continually works to ensure its sustainability well into the future.

For more information on the HTA, please visit, find us on Facebook or follow us on Twitter (@HawaiiHTA).