Leading Southern California Footwear Brand, Sanuk, Opens Waikiki Store

Sanjeev Bhagowalia
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Sanjeev Bhagowalia

WAIKIKI, Hawaii – Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), on December 11, celebrated the grand opening of its first brand store in Waikiki, HI, marking the brand’s third company-owned store opening in less than one year.

To celebrate Sanuk Waikiki, Sanuk founder, Jeff Kelley, and team will gather for the official grand opening festivities including an exclusive performance by long-time Sanuk ambassador and ever-stylish surfer/musician, Donavon Frankenreiter , followed by a meet ‘n’ mingle. An official Hawaiian blessing ceremony will take place outside the store by Blaine Kamalani Kia. In the spirit of aloha, Sanuk’s fun-filled day will also play host to a grip of groovy gift-with-purchases including a limited edition Sanuk trucker hat and a delightful denim tote bag.


“This is just the beginning of Sanuk’s expansion plans to increase our overall brand presence in key markets. Waikiki is our third company-owned store following Sanuk locations in Santa Monica, CA and Cabazon, CA which both opened earlier this year,” said Jake Brandman, Sanuk President. “Sanuk’s heritage is rooted in surfing, so it only makes sense that we give love to Waikiki. We’re incredibly excited to bring the Sanuk store and brand experience to the islands.”

Sanuk, known for its wide selection of styles and colors for both sandals and Sidewalk Surfers , features a mix of iconic favorites with the latest patterns and bold designs for men, women and kids. The evolution of the brand features Yoga Mat Collections,  Thinovation, a new sleeker profile to the heritage Sidewalk Surfer and Instaplay, a new innovative footbed.

Sanuk Waikiki is located on 2424 Kalakaua Ave. Suite 133, Honolulu, HI 96815 and its hours of operation are weekdays, Monday through Sunday, from 9 a.m. to 11 p.m. For directions to the Waikiki Sanuk store location, visit www.sanuk.com/stores.

Twice recognized at the SIMA Image Awards as the 2007 and 2010 Footwear Product of the Year, Sanuk makes creatively inspired and distinctively designed footwear for the global outdoor community.  Taking its name from the Thai word for fun, the brand is best known for its Sidewalk Surfers, often referred to as “Not-A-Shoes”, for their patented sandal construction which allows your feet to bend and flex in natural comfort. Founded by Southern California native and surfer Jeff Kelley, Sanuk sponsors a spectrum of premier athletes, including surfers Donavon Frankenreiter and Dave Rastovich and rock climbers Chris Sharma and Daniel Woods. Sanuk products are now distributed in nearly 70 countries worldwide. Smile…Pass It On!