GO LOCAL – Hawaii Online Marketplace, is a new show that broadcasts live on Facebook from Hawaii’s #1 Entertainment page, 808 Viral.
The hosts Kumua Timoteo, and shows creator Daniela Stolfi-Tow, broadcast weekly to over 200,000 followers. The show consists of talking story, doing reviews, challenges and giveaways all centered around local made in Hawaii products which viewers can buy for a limited time at discount prices.
“We look for things that are interesting, artistic, and authentically local. We give you the full story behind the business, and the inspiration behind their products. People love to hear the stories of why someone created something,” says Daniela Stolfi-Tow.
The show started after they were doing a series called HAWAII TRENDS where they would feature the latest trends in Hawaii. One popular trend was live pearl parties. Customers buy oysters and hosts open them live and ship them the pearls found. Stolfi and Timoteo demonstrated a live pearl party to thousands thousands of people, and it was an instant hit.
“We got more purchases than we could keep up with, we had to learn on our feet.”
The rest was history. They started with pearl parties and eventually added on products from local businesses. One of the most popular items is “Mystery Gifts” that contain an assorted selection of items that the hosts opens live after purchase.
“It is exciting to buy something and watch it be revealed in front of thousands of people. It is equally as enjoyable to watch others receive their gifts. The girls really do a great job with what they give you and how they present it. It is like Christmas and I stalk the mailman waiting for my package to arrive.” customer Lynda Briggs.
Stolfi-Tow has been working to support small businesses for many years. She served as a board member and chair of the e-commerce committee for the Kailua Chamber of Commerce for 6 years. “for the Every $100 spent with a local businesses, $45 stays in the state and goes back to our community. We hope to educate and encourage more people to consider local when buying gifts.”
The show airs weekly on https://www.facebook.com/808viral
May 2018 STATS:
IG Impressions: 1,525,413 million
FB Reach: 1,269,952 million
45% Men 55% Women: 25-44
Average views: 25,000-250,000