Operation Homefront Announces New Partnership with Speidel through ‘Change a Band, Change a Life’ Program

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SAN ANTONIO – Operation Homefront, the national nonprofit dedicated to providing emergency financial and other assistance to military families, has announced a new partnership with Speidel, the world’s number one recognized brand of watchbands and identification bracelets, through their new program, “Change a Band, Change a Life.”

This program is designed to recognize the tremendous contributions of the American men and women of the Armed Forces. “Change a Band, Change a Life” will support, honor, and meet the needs of current and former members of the U.S. Military and their families, who have sacrificed so much for their country.  A portion of all proceeds of any Speidel product sold nationwide will go towards Operation Homefront’s mission.


“In today’s challenging times, our service members, wounded warriors, and their families need support more than ever,” said Jim Knotts, President and CEO of Operation Homefront.  “We at Operation Homefront are grateful for the commitment and support of partners like Speidel.  It is because of generous donations like theirs that our heroes know that someone is looking out for them and their families.”

“It is an honor for us to work with an organization as important as Operation Homefront and to give back to military service members and their families,” said Lynn-Marie Cerce, co-owner of Speidel.

“Every time the consumer thinks about changing their watchband they will directly contribute to changing the lives of our military heroes and their families,” said Gennaro Cerce, co-owner of Speidel.  “This is a way for our company to say “thank you” to our troops for their service, sacrifice and unwavering dedication to our country.”

About Operation Homefront:  A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence covering more than 40 states, and has met more than 590,000 needs of military families since its inception in 2002.  A four-star rated charity by watchdog Charity Navigator, nationally, 94 percent of total revenue donated to Operation Homefront goes directly to assist service members.  For more information, go towww.OperationHomefront.net.


About Speidel:  Since 1904, vintage American brand Speidel (www.Speidel.com) has been renowned for its innovative designs, operational excellence, and passion for customer service.  The #1 recognized brand in the world of watchbands and identification bracelets.  Speidel offers a variety of products including the company’s signature “Twist-O-Flex” watchband, Speidel  Identification Bracelets (Speidel ID’s,  My First ID), and Medical Alert Bracelets (Medilog), as well as beautifully crafted traditional and contemporary timepieces.  Speidel can be found at both exclusive independent jewelers and well known mass retailers across the U.S., as well at www.Speidel.com, on Facebook and Twitter at #SpeidelSalutes.