Trader Joe’s, the California-based gourmet grocery chain, is again featuring Kona coffee as the coffee flavor ingredient in one of its specialty food offerings—“Trader Joe’s Chocolate Kona Coffee Truffles”.
Two KCFA members (Dexter Washburn and Mary Lou Moss) separately alerted the Branding Committee that this new product had been introduced in Trader Joe’s stores. The labeling on the packaging includes the following product description:
“The Kona District of the Big Island of Hawaii is well known for its coffee, grown exclusively along the slopes of two volcanoes and is among the world’s most sought-after premium specialty coffees. Our Trader Joe’s Chocolate Kona Coffee Truffles bring a bit of that Big Island experience to you by combining the exquisite taste of Kona Coffee and rich chocolate for a divine, one-of-a-kind, melt-in-your-mouth confection.”
Included among the listed ingredients is “Kona Coffee”. Trader Joe’s representative Jennie Bradley has confirmed that the coffee flavor is derived exclusively from genuine 100% Kona Coffee—not a 10% Kona Blend.
Previously in 2012, Trader Joe’s was awarded an “Honorary Membership” by the KCFA Board of Directors for the introduction of “Trader Joe’s Kona Coffee Shortbread Cookies”—and for offering 100% Kona ground and whole bean coffee to specialty coffee gourmands at its stores.
The Kona Coffee Farmers Association again recognizes and applauds Trader Joe’s dedication to quality and its contribution to expanding the reputation of genuine Kona Coffee as one of the world’s prized specialty coffees.
–Submitted by the Branding Committee